Great ranges are curated, not assembled. This framework helps you plan a balanced straw bag collection.
Lead with two hero styles
Give your range two distinctive hero bags that carry the season’s story. Everything else supports them.
Cover three price tiers
Offer an entry price point, a core mid-tier and an elevated option. This captures more shoppers without confusing the range.
Test small, scale fast
Use low MOQs to trial new shapes. Reorder the winners quickly and let the data guide your next season.
