The material you choose shapes everything: the price point, the durability, the customer’s perception and even your shipping weight. Here is how the main natural fibres compare.
Straw
Classic, structured and recognisably summer. Straw gives a crisp, traditional look and good rigidity, making it ideal for structured totes and baskets.
Raffia
Softer and more flexible than straw, raffia drapes beautifully and takes colour well. It suits slouchy totes, clutches and fashion-forward shapes.
Jute
The budget-friendly, hard-wearing option. Jute is strong and earthy, great for market bags, promotional shoppers and grocery ranges where value drives the decision.
Mixing materials
Many of the best-selling bags combine fibres — a jute base with raffia trim, or straw with a leather-look handle. Blending lets you hit a price point without losing the natural aesthetic.